Osono
The mobile app allows the user to choose and order a homemade cake from local cooks.
Age: 30
Education: Higher
Hometown: Voronezh
Family: Married, 1 child
Occupation: Business analyst
Persona: Ann
Ann is a busy mom with a 5-year-old son. She needs to quickly order a special cake during a work break to save time and avoid mistakes.
"I want an awesome-looking cake for my son’s 5th birthday but too busy to do it myself"
Goals:
- A moist fruit cake with Lightning McQueen on it for her son's birthday.
- Ensure the cake is vegetarian-friendly, without dairy or gelatine.
Frustrations:
- Only trusts homemade cakes from reliable sources.
- Has limited time due to work.
- Finds it difficult to describe taste preferences.
Usability testing
I performed two rounds of usability tests for this project
The first test was performed on the low-fidelity clickable prototype. Test audience – 8 people from Armenia and Russia. Some of the participants took a remote unmoderated test instead. Here is the affinity diagram .
The second test was done on the first generation of UI mockups and involved 6 people. This time it was mostly a moderated in-person test. The results were much more informative. Affinity diagram here.
Here is a place I use to study CSS, because it turned out I still do not get Flex. How pathetic. Here is a place I use to study CSS, because it turned out I still do not get Flex. How pathetic.
The full version of this case study you can get here